Behind The Scenes Of Our SS17 Campaign

Our Spring Summer 2017 collection takes its inspiration from the colourful, quaint iconography associated with quintessentially British seaside resorts. With a palette of primary hues from flag red and ocean blue to zest yellow, our new collection combines vibrant colour with Smythson’s timeless aesthetic. This season we worked with a talented team (and a few furry friends) to create our breezy new campaign. What’s that well-known phrase? You should never work with children or animals. We beg to differ.

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Jack the whippet, who was our most well-behaved model on set, sits alongside our new Grosvenor briefcase in tan. The latest addition to the collection is crafted from hardworking leather, and is perfect for all your papers, pens (and your laptop).

BLOG POST FULL WIDTH (2)As well as making a brilliant perch for our feathered friend Chucky the Cockatoo, our new Burlington Stripe backpack is the perfect bag to take with you on your travels. Each bag features a bold graphic navy and Nile Blue stripe which pays homage to the signature Smythson heritage jacquard used in the lining of the Bond Street bag, the first bag ever produced by Frank Smythson in 1902.

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The Compton collection exquisitely combines form and function with an almost seamless smooth Nappa leather, bonded with brightly contrasting interior accent colours. Here is Compton Hobo gets it’s finishing touches before the big shoot.

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You can explore the new Spring Summer 2017 collections in-store and online at